Finding New Customers: How to Approach Cold Acquisition
Learn how to start conversations with confidence
Whether you’ve just started your business or have been running it for years, finding new customers remains a challenge. Often, you focus mainly on existing relationships—and that’s understandable, because it feels comfortable. But if you want to grow, you’ll sometimes need to reach out yourself to people who don’t yet know your business. That’s what we call cold acquisition.
- How to make first contact with more confidence
- How to have conversations that truly resonate
- How to stay persistent without being pushy
- How to turn a first contact into a lasting customer relationship
What is cold acquisition?
Cold acquisition means proactively reaching out to potential customers with whom you have no prior relationship. This can be done by phone, email, social media, or during networking events. The goal isn’t to sell immediately, but to spark interest and make a first connection.
Those who approach it well often see results faster than expected. By taking the initiative, you expand your reach and visibility. You also get to know your target audience better, which helps you strengthen your offer. Cold acquisition takes courage but above all, it takes structure.
Think about choosing the right audience, preparing for good conversations, and following up consistently.
Download the whitepaper with tips
Many entrepreneurs find cold acquisition daunting. How do you start a conversation without being intrusive? And how do you spark interest in what you have to offer? The good news: with the right approach, reaching out to new customers becomes much easier and even fun.
Want to know how to do it smartly? Download our free whitepaper “10 Tips for Cold Acquisition.” It guides you step-by-step in approaching new customers with more confidence.
10 Tips for Cold Acquisition
Can’t figure it out or have questions? We help you! Also for advice on which loan, training, or mentoring best suits your situation. Contact us.